But the Internet has changed all of that. Businesses need to empower customers to make purchases, use tools, or talk to customer support instantly and from anywhere. At the same time, they need to protect all the data as it travels across an open network, where foreign and domestic government organizations can collect it, and hackers can intercept it.
Their devices may have malware, their workers may have easily-guessed passwords, and their app providers may have vulnerable code, but somehow, they need to build and enforce business privacy policies that keep customers safe.
You can’t control where your customers’ data goes, but you can protect the data itself. Data-centric encryption safeguards each individual piece of data, making it unreadable without the key. With good encryption key management, authorized recipients can access it easily, but unauthorized parties cannot.
Granular access control further reduces risks. You can disable forwarding, revoke messages (even after they’ve been opened) and even set expiration dates to limit the risks of data exposure on the recipient’s end.
Businesses Gain More by Protecting Users
This approach facilitates compliance with tough international law. The European General Data Protection Regulation, as well as many state, local and national laws place rigorous protections on individual privacy, and businesses may often be held to a jurisdictional standard they didn’t anticipate.
Well-defined business privacy policies spelling out user rights, backed up by anonymization can help ensure your organization is compliant everywhere your customers live, reducing legal risks.
Contact us to learn how Virtru can help you protect your customers and your business.