Virtru Blog

Business, Security

Business Privacy Policy: Protecting Your Customers & Your Business

December 12, 2016
Business Privacy Policy

For many companies, business data protection seems simultaneously like an obligation and an impossibility. On the one hand, businesses need to protect users’ data. On the other hand they have to be able to communicate with users and partners all over the globe. Pre-Internet, upholding a strong business privacy policy wasn’t hard. You could store data in locked cabinets, mail or fax info to customers, and discuss confidential matters over the phone or in a back office — all with little risk of being spied on.

But the Internet has changed all of that. Businesses need to empower customers to make purchases, use tools, or talk to customer support instantly and from anywhere. At the same time, they need to protect all the data as it travels across an open network, where foreign and domestic government organizations can collect it, and hackers can intercept it.

Their devices may have malware, their workers may have easily-guessed passwords, and their app providers may have vulnerable code, but somehow, they need to build and enforce business privacy policies that keep customers safe.

Creating a Business Privacy Policy That Protects Data

You can’t control where your customers’ data goes, but you can protect the data itself. Data-centric encryption safeguards each individual piece of data, making it unreadable without the key. With good encryption key management, authorized recipients can access it easily, but unauthorized parties cannot.

Virtru Pro has tools that give you control over who can see and use your data and under what circumstances. Data-centric encryption protects emails and files from 3rd party providers as well as leaks, allowing you to better enforce your business privacy policy.

Granular access control further reduces risks. You can disable forwarding, revoke messages (even after they’ve been opened) and even set expiration dates to limit the risks of data exposure on the recipient’s end.

Businesses Gain More by Protecting Users

With the right technology, your business privacy policy can safeguard user data while allowing you to benefit from it. By anonymizing data, you can profile and even target customers while protecting their identity.

This approach facilitates compliance with tough international law. The European General Data Protection Regulation, as well as many state, local and national laws place rigorous protections on individual privacy, and businesses may often be held to a jurisdictional standard they didn’t anticipate.

For example, the California Online Privacy Protection Act (CalOPPA) requires organizations to display their business privacy policy onsite, and adhere to strict requirements governing user rights. No matter where your business is located, you could be accountable if a California resident uses your website.

Well-defined business privacy policies spelling out user rights, backed up by anonymization can help ensure your organization is compliant everywhere your customers live, reducing legal risks.

Contact us to learn how Virtru can help you protect your customers and your business.

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