• I Received a Virtru Email

File this Under: Email Regret and I Wish Email had a Revoke Button

First things first. Our condolences to the family, friends, and fans of Phillip Seymour Hoffman. His death was a shocking and abrupt reminder of three things: his still-developing genius, the years of movies we will never get to see him star in, and the need for people to take care of each other.

Famous people have little in the way of privacy, and neither do people mourning the loss of a good friend. This story from Page Six is galling. Here’s the quote:

A publicist for a designer “blasted out pictures of a downcast Amy ­Adams — taken outside of Hoffman’s wake Thursday — to promote one of its newest fashion accessories.”

I wish I was joking, but this happened. You have the paparazzi camping outside of a church on Park Avenue just clamoring to capture a picture of the mourning famous, and then you have Amy Adams emerging from a limo with a handbag. Now, it’s late, it’s a Friday night, and I’m sure that the employee who sent this email didn’t put the pieces together. She was probably just excited to see the product that they promote used anywhere. Maybe they were unaware of the context of the picture?

Whatever the reason, we’d suggest that, if Public Relations firms and departments are going to continue to send emails like this, that they do so with the benefit Virtru. If she had used Virtru to secure her message, she could have immediately revoked the email. She could have then sent a quick apology email and made this unfortunate mistake disappear.