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Privacy and Intellectual Property Protection – What Media Companies Need to Know

If you’re a media organization, these are just some of the parties at risk of leaking your most sensitive data.

Company executives. Distribution partners. Corporate counsel. Board members.

For an industry that relies so heavily on public trust, media faces significant pressure to protect the information preserving that trust as it travels across different groups.

Privacy and Intellectual Property Protection

Judging by the numbers, most media organizations are struggling to keep up with this responsibility to preserve and protect privacy and intellectual property. According to a PwC study, media industry data breaches jumped 57% in 2016 – one of many trends that point to the emerging need for better solutions:

  • 6,068 total security incidents reported by media companies
  • Internal data theft reported by 45% of industry execs
  • 37% of companies had creative IP stolen by vendors
  • Terrorists, competitors, and foreign nation-states identified as top media threats

To really put these details in perspective, think about this: There were more than 16 data breaches at media per companies per day last year, with an average loss of $1.6 million resulting at each company.

How can the media industry prevent the 2017 and 2018 numbers from climbing even higher?

Bryan Ellenburg, a security consultant for the Content Delivery & Security Association, has some valuable advice. He suggests that media organizations “not just build up firewalls around a system, but also to invest in tracking what’s happening inside a company, to know who has accessed which files from where.”

Ellenburg’s guidance speaks a wave of new data protection technology known as object-level protection. Effective object-level protection relies on three key technical requirements for today’s media organizations:

1) Easy for Content Creators & Consumers

Cloud collaboration has enhanced usability expectations for modern security tools. If data protection disrupts existing end-user workflows, media professionals will work around the technology – plain and simple – even if it means sharing unprotected data.

What’s more, today’s media companies share data with many different organizations, service providers, and cloud applications. Effective protections must persist with the data no matter where it travels, and the user experience must remain consistent across platforms. Even the slightest complexities can limit adoption of the most secure technologies.

2) Cross-Platform Audit & Control

Full data protection requires more than just securing the data. Whether shared voluntarily with sources, publishers, or other stakeholders, or accessed by unauthorized government surveillants, most data ends up leaving the organization at some point.

It’s critical that media organizations have the ability to monitor where this data travels and manage access to it even after it’s been shared and consumed. Otherwise, it becomes difficult for security and collaboration to coexist.

3) Flexible Security

Between ethical responsibilities, data residency requirements, and corporate privacy policies, it’s difficult to find departments within a media organization that share the exact same security obligations. As a result, data protection approaches must offer flexible configuration options to match the privacy requirements and risk appetites of different teams and different companies.

Specifically, it’s the method of encryption that must be tailored to these needs. In order to eliminate the tradeoff between security and ease of use, media organizations must be able to choose where their encryption keys are stored, who can access them, and how they are managed.

Virtru was founded to combine these qualities for organizations under one seamless and pervasive data sharing platform. Virtru’s mission is to eliminate the tradeoff between data protection and ease of use by making object-level protection the new norm for businesses.

As most media companies look to keep pace with emerging data protection and privacy requirements, Virtru’s novel approach fills many of the usability, control, and security gaps inherent in legacy technologies.

That’s why some of the world’s largest media organizations rely on Virtru’s email and file sharing protections to:

  • Protect sources, creative assets, and other IP even if the network is infiltrated.
  • Restrict freelancers and other recipients from sharing confidential emails and files.
  • Prevent third parties from stealing intellectual property and source conversations.
  • Track and control who views your organization’s emails and files.
  • Protect against unwanted government surveillance and cloud provider access.

Unsure whether or not your organization requires additional privacy and control? The following checklist provides a list of questions frequently used by media companies to assess their risk profiles and corresponding privacy and security needs:

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If you answered yes to any of these questions – or even if you just want help thinking through your biggest data protection challenges – the Virtru team is here to help.

We believe that everyone has a right to easy-to-use data protection technology, especially those entrusted with preserving that public trust on which the media industry was built.

Please contact us to learn more about Virtru and see if it’s a fit for your organization.