Virtru Gateway + Zoho CRM: How Rescrybe Protects PHI While Automating Patient Outreach
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Lily Ditrich
HR Manager
Rescrybe, a healthcare technology startup focused on lowering prescription medication costs for self-funded employers, handles vast amounts of Protected Health Information (PHI) daily; from prescription details and medical conditions to insurance information and provider data.
As the company scaled its operations and automated patient outreach, they needed an encryption solution that could seamlessly integrate with their existing CRM, Zoho, while maintaining strict HIPAA compliance. After evaluating multiple vendors and switching from their previous provider, Rescrybe found the perfect balance of security, usability, and integration capabilities with Virtru.
With Virtru, Rescrybe can:
- Automate secure patient communications through The Virtru Data Protection Gateway's seamless integration with Zoho, enabling encrypted bulk messaging without manual intervention
- Maintain HIPAA compliance effortlessly with higher-level encryption and customizable Security Rules that flag sensitive information like Social Security numbers, dates of birth, and medical attachments
- Enhance recipient experience with one-time verification that eliminates the need for patients to create accounts or repeatedly log into portals, critical for their diverse demographic with varying technology expertise
- Empower non-technical administrators with an intuitive Control Center and responsive customer support that makes managing encryption accessible to staff without IT backgrounds
Replacing Paubox: Balancing Security and Usability Across a Growing Healthcare Platform
When Rescrybe needed to upgrade their email encryption solution, they had specific requirements that their existing provider, Paubox, couldn't meet. The healthcare startup evaluated multiple vendors (including LuxSci and Hushmail) looking for a solution that could integrate with their Zoho CRM, provide higher-level encryption for HIPAA compliance, and avoid forcing patients to create accounts or repeatedly log into portals.
"Having something that worked with Zoho was very important," explained Lily Dittrich, HR Manager and former IT point person at Rescrybe. "Some of the other vendors we were looking at had specific portals that you would have to log into to access the emails every single time. We needed to balance security with ease of use."
Where Paubox fell short on integration capabilities and competitors like LuxSci and Hushmail created friction for recipients, Virtru delivered on all fronts: seamless Zoho CRM integration through Gateway, enterprise-grade encryption that exceeded HIPAA requirements, and a one-time verification process that kept patient communications both secure and accessible.
For a startup handling prescriptions, medical conditions, and insurance information for patients across the United States, Virtru proved to be the top solution that could scale with their automation needs while maintaining the security their patient data demanded.
Transforming Patient Outreach Through Seamless CRM Integration
The integration between Virtru Gateway and Zoho CRM has revolutionized how Rescrybe communicates with patients and members. What once required manual encryption for each message now happens automatically, enabling the small startup to operate with the efficiency of a much larger organization.
"Zoho is where we hold all of our patient and member information, and that's also where we do a lot of our automated communications and outreach to members," said Dittrich. "The gateway serves as the intermediary. We use Zoho to automate email messages to our patients and members, and all of that goes through the gateway to the patient."
This automation extends beyond bulk messaging. Dittrich uses the Virtru for Gmail Chrome extension daily for sending detailed invoices containing patient information, ensuring every communication (whether automated or manual) maintains the same standard.
"Because of the integration with Zoho, it's made things a lot easier," Dittrich noted. "It's enabled us to do a lot more automation that we weren't able to do before with just Paubox as a vendor."
Prioritizing Patient Experience Without Compromising Security
Rescrybe's patient demographic spans the entire United States and includes everyone from young adults on specialty medications to elderly patients managing chronic conditions. This diversity meant that Rescrybe needed an encryption solution that balanced robust security with accessibility.
"I didn't want them to have to make an account or log into something every single time that they wanted to see an email from us," Dittrich explained. "I understand there's a level of security that goes with that, but we have to balance that with ease of use for the people we're working with."
Virtru's one-time verification process hit the sweet spot, providing strong encryption while remaining accessible to patients regardless of their technical expertise. This approach has been particularly valuable for Rescrybe's mission of making healthcare more affordable and accessible.
Empowering Non-Technical Staff with Automation and Enterprise-Grade Security
One of Virtru's standout features for Rescrybe has been its accessibility to administrators without deep technical backgrounds. Despite managing complex encryption and compliance requirements, Dittrich found Virtru's Control Center intuitive and manageable.
"I would say it's largely been easy to use," said Dittrich. "The setup itself was the hardest part for me, but again, I had someone working with me every step of the way. A Virtru rep would hop on video calls with me and do screen sharing and just troubleshoot on her own when I let her know that there was an issue. That was just an incredible experience getting set up with no technical background."
The system's integration with Google Workspace has further simplified administration, automatically syncing user changes as employees join or leave the company. Combined with customizable Security Rules that provide suggestions for encrypting attachments, Social Security numbers, and dates of birth, Virtru enables Rescrybe to maintain HIPAA compliance without constant manual oversight.
Looking Forward: Scaling Security with Growth
As Rescrybe continues to grow, the company is well-positioned to scale their security practices alongside their business. With nearly all employees currently using Virtru across the organization, Rescrybe has established a culture of security that protects patient data while enabling the agility needed to disrupt the prescription medication cost crisis.
For Rescrybe, Virtru serves as an enabler of their mission to make healthcare more affordable while respecting and protecting the sensitive information patients entrust to them.
In an industry where delayed communication could mean a patient missing out on med access, Virtru ensures that security never becomes a barrier.
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