The General Data Protection Regulation (GDPR) was the tip of the iceberg when it comes to privacy regulations and compliance. The U.S. followed suit two years later when the first state privacy law, the California Consumer Privacy Act (CCPA), went into effect on January 1, 2020. In the absence of a federal mandate, at least 25 states have decided to step up in the wake of the CCPA, including Maryland, Nevada, Massachusetts, Rhode Island, and others.
In recent years, the regulatory landscape has undergone significant shifts and with that comes the varied demands to preempt regulations and create a low bar for compliance. However, instead of viewing privacy regulation as a headwind to business growth, privacy can be a significant competitive advantage, especially for early adopters. Organizations who developed a more sophisticated approach to tackling GDPR compliance, rather than a more blunt tactic of blocking all visitors from Europe, found themselves in a stronger position for the arrival of the CCPA and other pending U.S privacy laws.
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