90% of companies are doing business in the cloud. As companies migrate data to the cloud, much of what is being done is to replicate existing services in a digital format. But true digital transformation is so much more than that: A digital transformation can actually be transformative across the organization — creating a technology framework to funnel these services and data into actionable insights that can improve just about every facet of an organization.
Rather than simply migrating data to the cloud, leverage your digital transformation to re-evaluate and optimize your systems and processes, ensuring they are interoperable and flexible enough to provide robust business intelligence and set your company up for future success.
Digital transformation changes the way an organization operates. Systems, processes, workflow, and culture are all part of this process. This transformation affects each level of an organization and brings together data across areas to work together more effectively.
By taking advantage of workflow automation and advanced processing, such as artificial intelligence (AI) and machine learning (ML), companies can connect the dots on the customer journey in a way that wasn’t possible before.
For many companies, the driver for digital transformation is cost-related. Moving data to a public, private, or hybrid cloud environment lowers operational costs. It frees up hardware and software costs while freeing up team members to work on other projects.
Most businesses are collecting mountains of customer data, but the real benefit is optimizing this data for analysis that can drive the business forward. Digital transformation creates a system for gathering the right data and incorporating it fully for business intelligence at a higher level.
It creates a way that different functional units within an organization can translate raw data into insights across various touch points. By doing this, it produces a single view of the customer journey, operations, production, finance, and business opportunities.
It’s vital to evaluate how that customer data is being collected, stored, analyzed, and shared as part of this process. When you’re rethinking your tech stack, you’ll want to ensure that sensitive data flowing into and out of your customer relationship management (CRM) software and other platforms is protected with a layer of SaaS data encryption.
As you evaluate the customer journey as part of your digital transformation, consider how you can give your clients greater autonomy over their own data — using data privacy as a business differentiator. Consumers are increasingly aware of, and concerned about, how their data is collected and used. Show them that you respect their data by putting strong privacy practices in place and giving them the opportunity to change their minds at any time.
Digital transformation consolidates information and resources into a suite of tools for business. Rather than dispersed software and databases, it consolidates company resources and reduces vendor overlap. The average number of applications used in enterprise businesses in 2020 is 900. Digital transformation can integrate applications, databases, and software into a central repository for business intelligence.
Digital transformation is not a department or functional unit. It encompasses every area of a business and can lead to process innovation and efficiency across units. From sales and marketing to finance and the C Suite, every department leverages sensitive data. It’s important to optimize and secure data everywhere it flows, while equipping teams with easy-to-use tools to get their jobs done.
Data can be the key to unlocking customer insights. By better understanding your customer and their needs, you can create a business strategy that is even more customer-centric. Using both structured data (personal customer information) and unstructured data, such as social media metrics, these insights can help drive business growth.
Data enables strategies to provide more relevant, personalized, and agile content.
Consider how your digital transformation can not only unlock efficiencies for your teams, but also deliver more seamless, intuitive experiences for your customers. This spans from email communications to user portals, digital products, and even the cadence by which you reach out to new prospects.
Customers have high expectations for digital experiences. Consumers are used to having endless choices, low prices, and fast delivery. Customer experience (CX) is the new battleground for brands. Gartner reports that more than two-thirds of companies say they are competing mostly on customer experience.
Accenture reports that CX “has emerged as the key driver of sustainable business growth.” They suggest that even a single point increase in CX scores can results in millions of dollars in annual growth.
One way to differentiate your brand with customers is to demonstrate that you value their privacy. Give the customer control of how their data is collected and used, and empower them with the autonomy to make decisions around their data.
By providing team members with the right tools, tailored to their environment, digital transformation encourages a digital culture.
While these tools provide a more seamless way to collaborate, they also help to move the entire organization ahead digitally. This digital culture shift is crucial for businesses to remain sustainable. It forces the upskilling and digital learning of team members to take advantage of the benefits of digital transformation.
Companies that undergo digital transformation improve efficiency and profitability. Consider these results reported by the SAP Center for Business Insights and Oxford Economics:
Digital transformation makes organizations more agile. Borrowing from the world of software development, businesses can increase their agility with digital transformation to improve speed-to-market and adopt Continuous Improvement (CI) strategies. This allows for faster innovation and adaptation while providing a pathway to improvement.
Having the right tech tools that work together can streamline workflow and improve productivity. By automating many manual tasks and integrating data throughout the organization, it empowers team members to work more efficiently.
Digital transformation is redefining how companies operate. From better data collection to an improved customer experience, businesses are seeing both cost savings and increased profitability. The digital transformation movement will continue to accelerate. By 2023, IDC predicts that 53% of all investments in information and communication technology will be in digital transformation.
One of the biggest challenges with digital transformation is the integration of different systems into a consolidated workflow. Data management and security protocols must be in sync and yet, data security is a major challenge for organizations.
Data protection is no longer solely an IT task, but a strategic business initiative, largely due to stricter regulations and severe consequences in the case of data loss. As part of your digital transformation, it’s important to develop a framework for safeguarding sensitive data. With Virtru, you can enjoy the benefits of digital transformation with the confidence that your data is protected everywhere it moves throughout these new systems.
Virtru provides a layer of data protection that integrates directly with the applications you use today, such as Google Workspace, Microsoft 365, Salesforce, and Zendesk, allowing users to continue working in familiar ways but with added security from Virtru.
To learn more about what to look for in a data protection solution as you embark on your digital transformation, download our guide to Managing Security for a Hybrid Workforce.
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