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Digital Transformation Trends: Why Enterprises are Moving to Google Workspace


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    Choosing your cloud provider is a big decision that will have an enduring impact on your organization: It reshapes the way your entire organization collaborates, innovates, and delivers customer experiences. Whether you opt for Microsoft 365 or a Google migration for your digital transformation, a move to the cloud can be a transformative journey — both for your team members and your customers.

    Why Migrate to the Cloud? 

    The enterprise technology ecosystem is complex, making any kind of cloud migration — whether on-prem to cloud, or switching cloud providers — a big decision for enterprise IT and security leaders. Especially for organizations that manage regulated data and complex workflows, this is a decision to approach carefully and deliberately. Before a move to the cloud can even begin, it’s essential to plan ahead for meeting compliance regulations and sharing data securely.

    Is Google Cloud Secure for Compliance? 

    As Google continues to make enhancements to data privacy and security capabilities for enterprise customers, enterprises are finding that the benefits of migrating to Google Workspace and Google Cloud Platform for a digital transformation are well worth the effort, and that the long-term payoff sets them up for future success and accelerated growth.

    In a marketplace where seamless collaboration and security are table stakes, enterprises are looking to their cloud platforms to set them apart and equip them for future success and scalable growth. Your chosen cloud provider can the tone for your brand, both internally for your teams and externally for your customers.

    What We're Hearing from Enterprise Google Customers

    So, what have we observed from our enterprise customers and colleagues across industries? We’ve noted five key trends that indicate why enterprises are choosing a Google migration — ultimately enhancing their ability to collaborate, innovate, and deliver exceptional experiences to their customers. To view the trends, download our guide, 5 Reasons Why Enterprises are Moving to Google.

    Editorial Team

    Editorial Team

    The editorial team consists of Virtru brand experts, content editors, and vetted field authorities. We ensure quality, accuracy, and integrity through robust editorial oversight, review, and optimization of content from trusted sources, including use of generative AI tools.

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